The New Per Inquiry TV Testing Network
from Last Second Media
Get better results from your test and enjoy lower cost and higher quality leads!
Now you can test your :30 or :60 direct response TV commercial to qualify for national per inquiry advertising.
For many experienced marketers, a national direct response TV campaign is exciting, new territory. Eliminating the risk of broadcast and cutting expenses makes Per-Inquiry (PI) even more appealing. But not all campaigns will qualify or find lasting success.
Last Second Media will help you speed through this complicated process and eliminate common mistakes—so you can profit from this large universe more quickly.
HOW MUCH IS THE MEDIA?
One of the new concepts we’ll introduce to your firm is customized pricing. Think of this as the “gold scale for media”. Last Second Media is a specialist in helping determine the lowest cost per transaction while maximizing volume and attracting premium broadcasters after rollout.
Through a two week test of your commercial, we’ll help you to perfect a media cost--based on the actual results of your spot. Once you’ve tested your offer you will find a cost-per-lead that will allow you to scale the volume of your offer.
THE TEST NETWORK
Broadcast across up to 2.1 million cable homes in the Pacific Northwest, your commercial will be inserted an average of 1,900 to 2,832 times across a wide variety of national cable channels such as CNN, FOX News, HeadlineNews, MSNBC, ESPN 1, ESPN2, Fox Sports, A&E or other cable networks. The total insertion numbers will be summarized for your review following the test.
Our goal is to beat the average Return on Investment against 23 other offers running simultaneously and with the same amount of media. The current average ROI is $0.144 per insertion or $3,000 over two weeks for a :30 commercial.
MEDIA TEST LOCATION
Here’s a sample of the locations your commercial will be testing within:
DETERMINE PRICING ON A PERFORMANCE BASIS:
Initial testing is done on a cash basis until an accurate price point is discovered, at which time the transition is made from cash media to Pay-As-You-Go, or Per-Inquiry payments.
For example, if you were to generate 200 valid leads during your two-week test of $3000, then the cost per lead for ongoing national broadcast on a pay-for-performance basis would be $15.00. This is for example only.
Once tested, you’re now ready to move forward and pay only for success for your television broadcast.
Your commercial will now be distributed to as many as 600 broadcast outlets nationwide.
Look forward to seeing your commercial on national and regional cables (WEATHER), via local cable and interconnected system operators ( COX, COMCAST, TIME WARNER), on local broadcast stations (ABC, CBS, NBC, WB, FOX) and within syndicated programs (JERRY SPRINGER, FRIENDS,DAILYBUZZ).
Think we can help?
If you currently spend or plan to spend over a hundred thousand dollars a month on direct response media, and hope to add one more piece to grow further, call Last Second Media at 1-800-334-4500 for our comprehensive $100,000 Marketing Survey®.