Streaming Radio Per Inquiry Testing Network 1-800-334-4500


Target: Urban Area: White-Collar
Spot Length: :60 Spot
Length of Test: 2 - 3 Weeks
Pre-Paid Cost: $8,100
Reach 15 Million

 

 

 

 

Reach 15 Million Listeners for Under

$.60 CPM with Streaming Per Inquiry Radio

OVERVIEW:
We'll run an individual :60 audio spot within the internet streaming broadcast of over 60+ radio stations.  Based on the results of the media test, we will then offer performance-based pricing (Per Inquiry) for roll out on up to 600+ additional streaming audio radio broadcast venues.  You'll pay nothing for broadcast after the test, just for each valid lead.

ABOUT STREAMING RADIO BROADCAST:
Walk around any office in the US, and you'll see workers listening to their favorite radio stations online.

With instant access to online response and a fantastic demographic of hard-to-reach, younger, white-collar professionals; direct response marketers are excited about the low cost and huge reach afforded by marketing on professional radio broadcast over the web.

The market is large. There are an estimated 2.1 - 2.7 billion streams/progressive download views per month in the professional, ad supported or free content segment.

And unlike traditional Arbitron ratings for broadcast radio, streaming radio has accurate listenership measurement. Here's how you can test 15 million listeners with your Per inquiry offer.

DETAILS:
Up to 60 Markets 
15,000,000 Insertions
 :60 Length

Testing Cost Per Spot:    $.00054 (about 5% of a penny per spot)
Effective Reach:  15,000,000
Estimated Audience:  15,000,000
TESTING CPM:   $.54 CPM  (It costs a little over fifty cents to reach 1,000 listeners)
AVERAGE CPM: $1.25 CPM
Formats:  The nation's biggest news-talk outlets, Rock, some Gospel.

 

Radio Market Feeds Emanated From (Up to 60 DMAs):

+ WORLDWIDE INTERNET COVERAGE:

 

 

 

Albuquerque Harrisburg Oklahoma City
Allentown Ithaca Portland
Atlanta Knoxville Portsmouth
Augusta Kokomo Presque Isle
Baton Rouge Lafayette Providence
Binghamton Lancaster Reno
Birmingham Lansing Saginaw
Boise Little Rock Salt Lake City
Buffalo Los Angeles San Francisco
Charleston Memphis Spokane
Chattanooga Minneapolis Springfield
Chicago Modesto Stockton
Colorado Springs Muncie Syracuse
Columbia Muskegon Tri-Cities
Dallas/Ft. Worth Nashville Tucson
Des Moines New Bedford Tuscaloosa
Detroit New London Washington DC
Erie New Orleans Wilkes-Barre
Flint New York Worcester
Grand Rapids

_*Factoids on Streaming Radio:*_

* *Over one in seven 25- to 54-year-olds listen to online radio on a weekly basis.* - Arbitron/Edison Media Research, The Infinite Dial 2008

* *Internet radio listeners are typically affluent, employed and educated.* - Scarborough USA 2008

* *Internet radio listeners spend more time and money online than the average web user.* - Scarborough USA 2008

* *33 million people listen to internet radio each week. * - Arbitron/Edison Media Research, 2008

* *At-work internet radio listenership has grown from 12% to 20% of radio audiences in just one year. * - Arbitron/Edison Media Research, 2008

* *Internet radio listeners are 40% more likely to live in a household with an annual income of at least $100k. *- Scarborough USA Research, 2008

Frank Pournelle.msba  
frank@lastsecondmedia.com
1-800-334-4500

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