Increasing Sales Conversion with Direct Mail
Using direct mail helps to build credibility with the prospect. Post cards, catalogs, reports, newsletters, or other print materials that are sent in a timely manner will enable you to close the sale faster and more consistently. Prospects feel you are a credible organization when they see your information in writing.
Plan on sending some information immediately upon receipt of new leads or prospects. That way, when you call 3-4 days later, they've already had a chance to review your opportunity.