Tips 61

Take Advantage of Fresh Leads

Getting in touch with leads immediately after they've called, visited your site, or submitted information is vital if you expect to convert to sales.

Your goal is to get back in touch with the prospect while your opportunity is still fresh in their minds; after all, US consumers are exposed to more than 85,000 commercials every year. The longer you wait to contact your leads, the less interested and attentive they'll be. On the other hand, when you can get back to prospects quickly, you increase your chances of making a sale. This is one reason why warm-transfers, real-time internet leads, and smart re-marketing efforts can be so valuable.

Notice that there are three ways to get in touch with most leads:

• Phone
• Email
• Direct Mail

By instantly acting on all three of these marketing venues, you can speed up the sales process and increase your conversion for each and every venue.